ABOUT FRONT ROW

We Sit on Your Side of the Table.
Front Row Global Advisors is an independent, customer-side commercial advisory firm helping CEOs, CFOs and business leaders make smarter decisions about SaaS, Cloud ERP and enterprise technology agreements.
Our expertise was built over decades inside the world of complex enterprise software commercials—understanding how agreements are structured, approved, priced and negotiated.
Today, that experience works for you.
We independently examine what you're buying, what you're using, what you're paying, what you're being asked to renew—and, importantly, what you may not need at all.
Our work goes beyond negotiating discounts.
We help uncover opportunities involving right-sizing, pricing, contract protections, renewal caps, payment structures, license optimization, unused products, commercial flexibility and special concessions that customers may not know to ask for.
We currently bring particularly deep experience to Oracle NetSuite commercial agreements, with a broader mandate across major SaaS, Cloud ERP and enterprise technology investments.
We don't sell the software.
We don't represent the vendor.
And we don't measure success by how much more technology you buy.
We represent the quality of your decision.
Before the renewal.
Before the expansion.
Before the DocuSign.
Before years of cost become commitment.
One independent set of experienced eyes.
Sitting with you before you sign.
FRONT ROW GLOBAL ADVISORS
Confidence Before Commitment.

Frequently Asked Questions

Your queries addressed for clear understanding and confidence.

What does Front Row Global Advisors do?

We are an independent advisory firm assisting business leaders in making informed decisions about SaaS, Cloud ERP, and enterprise technology agreements.

What industries do you serve?

We support various industries, providing tailored advisory services for CEOs, CFOs, and business leaders across sectors requiring enterprise technology.

How can you help reduce our software costs?

We analyze your current agreements and usage to identify savings opportunities, optimize licenses, and negotiate better terms.

Can you assist with contract renewal negotiations?

Absolutely. We specialize in guiding contract renewals, ensuring you secure favorable terms and avoid unnecessary expenditures.

What makes your services unique?

Our team brings decades of experience from within the enterprise software realm, focusing solely on customer-side interests, unlike vendor-centric advisors.

How do I get in touch with Front Row Global Advisors?

You can reach us via email at hello@frontrowadvocate.com to discuss your needs and schedule a consultation.

Before You Sign, Know What You're Really Agreeing To.

Independent commercial strategy for executives whose signatures carry the consequences.

SaaS • Cloud ERP • Enterprise Technology • Contract Commercials

We help you challenge costs, scope, contract terms, and commercial assumptions before they become multi-year commitments. With independent guidance and decades of enterprise software commercial experience, you'll gain the clarity and confidence to make informed decisions that protect your business long after the agreement is signed.

Your next technology decision deserves independent thinking before commitment.

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